You Like Us: Good News from Kellogg School

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Jan 16, 2013 No Comments ›› Melissa Graham

During the fall, Purple Asparagus collaborated with a team of students from Northwestern Kellogg School of Management’s Neighborhood Business Initiative. The students conducted an evaluation of our programs and advised us on how to best implement growth plans and increase our visibility in the community. A survey conducted with 62 participants provided us with some exciting and valuable feedback!

We are proud to report that 82% of those surveyed believe that Purple Asparagus programs are great or excellent. 64% believe that Purple Asparagus has changed the eating habits of students who have participated in the Delicious, Nutritious Adventures program, and 95% believe that children are have retained the knowledge they’ve learned.

As we are always striving to improve our programs and expand our reach, we learned that our stakeholders want to hear from the organization more often, and learn more about the important work that we do.

To address these points, in the coming year we look forward to hosting small social events, where guests can learn about our work first-hand from Lead Volunteers, and we will continue to update our friends and followers on a more regular basis through e-newsletters and social media. (Please visit us on Facebook at and follow us on Twitter @purpleaspchi).

There were also some great recommendations made about how we can strengthen our relationship with the community and build upon the existing Purple Asparagus brand. We hope to have displays at more festivals and farmers markets around the city in warmer months, and we will continue posting news and articles that may be of interest to our blog and press pages. If there are topics you’re curious about, please let us know!

As the demand for our programs continues to grow, we are always looking to increase our volunteer base. A great suggestions was made that we reach out to companies around the city, as many sponsor Service Days, and we look forward to beginning these partnerships. If you think your company or organization might be interested in hosting a Service Day with Purple Asparagus, please feel free to contact us at

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